CUSTOM “WHY SPORTS”
REPORTS
CONNECTING ATHLETICS VISIBILITY TO STUDENT INTEREST, RECRUITMENT TRENDS, AND INSTITUTIONAL BRAND REACH
Athletics plays a powerful role in shaping institutional visibility. CSMG’s Athletics Exposure & Enrollment Impact Analysis helps colleges and universities understand how media exposure, game attendance, digital reach, and competitive success influence student inquiries, applications, and yield.
Using a clear, data-supported framework, we help institutions quantify the connection between athletics exposure and enrollment outcomes — translating visibility into real impact for admissions, marketing, and university leadership.
What We Deliver
A high-level analysis of athletics exposure including national linear broadcasts, local linear appearances, streaming visibility, in-person attendance, and digital reach
Insights into enrollment trends aligned with periods of increased linear exposure, marquee matchups, or postseason visibility
Comparisons across sports, seasons, networks, and key events to identify which exposure types drive the strongest student interest
Evaluation of top-of-funnel impact showing how broadcast visibility expands institutional reach among prospective students and families
A clear narrative for leadership, admissions, and marketing teams illustrating how athletics contributes to recruitment and brand awareness
A concise, easy-to-share report designed for internal strategy, board discussions, university leadership, and external positioning
Our Methodology
We analyze the key exposure variables that influence student awareness — including national linear broadcasts, local linear appearances, streaming visibility, in-venue attendance, and digital engagement — and align them with enrollment trends provided by the institution. By evaluating patterns over time, across sports, and around major broadcast moments, we identify where athletics contributes to top-of-funnel interest and prospective student action.
Why it Matters
National and local linear broadcasts play a significant role in shaping how prospective students discover and engage with an institution. Games appearing on major networks and regional sports channels often reach audiences well beyond campus — creating broad visibility that traditional marketing cannot replicate. When combined with digital engagement, attendance, and on-field success, these broadcast touchpoints drive meaningful increases in awareness and student interest. Understanding this connection helps institutions make informed decisions about investment, strategy, and recruitment priorities.
READY TO UNDERSTAND HOW ATHLETICS EXPOSURE DRIVES STUDENT INTEREST?
Let’s build a clear, streamlined analysis for your institution.