INDUSTRY INSIGHTS

ANALYSIS & PERSPECTIVES ON SPORTS MEDIA, VIEWERSHIP, AND DATA-DRIVEN STRATEGY

Why Live Sports Still Rule: Thanksgiving NFL Viewership and Industry Takeaways

Indoor view of AT&T Stadium with the Dallas Cowboys logo on a giant screen above the field, which is set up for a football game.
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11/26/2025

College Football’s Viewership Surge: The Case for Precision Scheduling

An American football game with players in red and black uniforms trying to tackle a player in a white and yellow uniform holding the football.
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12/03/2025

The Hidden Power of Scheduling: What the ACC’s 2025 Tiebreak Reveals

Left side: Two football players from Duke University celebrating, wearing black uniforms and white helmets, on the field with fans in the background. Right side: Crowd of football fans in the stands, dressed in orange and blue, celebrating after a game, with a large scoreboard in the background.
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Blog Post

12/05/2025

2025 Bowl Season Attendance Outlook: What Our Model Predicts & Why

Crowd at a tattooed T-shirt display at a sports stadium, with a mascot in a popcorn bag costume and smoke effects in the background.
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Blog Post

12/11/2025

2025 Bowl Season Attendance Projections: Model Results

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Blog Post

1/23/2026

College Sports Have Entered a New Era

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1/25/2026

How Will the College Jersey Patch Sponsorship Market Work?

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Read on ExtraPoints

1/27/2026