Sponsorship Valuation Intern

Summer 2026 Internship – Sponsorship Valuation

Position Summary

The Sponsorship Valuation Intern supports the Business Intelligence team by assisting with the valuation of sponsorship assets across collegiate athletics, professional sports properties, and brand-side esports partnerships. This role focuses on structured data input, asset tracking, valuation support, and documentation to help produce accurate, scalable sponsorship valuation deliverables. The intern will not be responsible for building models independently but will work within established valuation frameworks.

Key Responsibilities

• Sponsorship Valuation Support

• Assist with sponsorship asset valuation projects across:

• Collegiate and professional sports properties (on-site and media assets)

• Brand-side esports and gaming partnerships

• Support the population of valuation models using defined inputs (attendance, viewership, exposure, duration, CPMs, etc.)

• Help track asset inventory, assumptions, and inputs used in valuation exercises

• Validate inputs against source data to ensure consistency and accuracy

• Asset & Inventory Management

• Organize and maintain sponsorship asset lists across properties and brands

• Assist with categorizing assets by type (onsite, digital, media, social, experiential)

• Support updates to asset inventories as scopes evolve

• Help maintain standardized naming conventions and formatting across valuation files

• Esports & Brand Partnership Support

• Assist with valuation support for esports sponsorships on the brand side, including:

• Streaming-based assets

• Branded segments and integrations

• Social and creator-driven assets

• Help document asset definitions, exposure logic, and frequency assumptions

• Support organization of campaign-level valuation summaries for brand partners

• Presentation & Deliverables Support

• Assist with translating valuation outputs into tables, charts, and slides

• Support creation of rate cards, valuation summaries, and client-facing visuals

• Ensure sponsorship valuation materials align with internal standards and methodologies

Qualifications

• Currently pursuing or recently completed coursework in analytics, statistics, economics, finance, data science, or a related quantitative field

• Strong proficiency in Excel or Google Sheets (formulas, lookups, aggregations)

• Comfort working with structured datasets and analytical models

• Strong attention to detail and ability to validate quantitative outputs

• Ability to follow established analytical frameworks and document work clearly

• Interest in sports analytics, sponsorship valuation, or esports analytics

Preferred but Not Required

• Experience with sponsorship valuation, media analytics, or marketing analytics

• Familiarity with impression-based valuation, CPMs, or media metrics

• Experience working with large or complex spreadsheet models

• Exposure to Python, R, or SQL (not required but viewed positively)

Learning Opportunities

• Applied analytics experience in sponsorship valuation across sports and esports

• Exposure to real-world commercial analytics and pricing decisions

• Experience working with standardized valuation models used in industry

• Insight into how analytics supports sales, pricing, and deal structuring

To apply email your resume and cover letter to jmccauley@collegiatesmg.com