Media & Viewership Analytics Intern
Spring 2026 Internship – Media & Viewership Analytics
Position Summary
The Media & Viewership Analytics Intern supports the Business Intelligence and Media teams by assisting with analysis of audience, viewership, and media distribution data across collegiate sports and esports. This role is designed for an analytically minded intern with a strong understanding of the sports and sports media landscape who can help interpret media performance data and support strategic insights related to broadcast and streaming distribution.
Key Responsibilities
Analyze viewership, audience, and media performance data across linear and digital platforms
Support aggregation and cleaning of media datasets (streaming, broadcast, VOD, concurrent viewership)
Assist with building and maintaining viewership models and benchmarks
Calculate key media metrics (average and peak viewership, impressions, reach, frequency)
Compare media performance across events, properties, platforms, and time periods
Support QA and validation of media datasets and analytical outputs
Assist with translating media analytics into charts, tables, and client-facing summaries
Document methodologies, assumptions, and data sources used in media analyses
Qualifications
Currently pursuing or recently completed coursework in sports management, sports business, marketing, communications, analytics, or a related field
Strong understanding of the sports media landscape (broadcast vs. streaming, rights holders, major networks and platforms)
Strong proficiency in Excel or Google Sheets (advanced formulas, aggregations, pivots)
Comfort working with structured data and performance metrics
Strong attention to detail and ability to interpret quantitative outputs
Interest in sports analytics, media analytics, or audience measurement
Preferred but Not Required
Prior internship or coursework related to sports media, broadcasting, digital media, or analytics
Familiarity with viewership metrics (CCV, AMA, reach, impressions)
Exposure to Python, R, SQL, or data visualization tools
Experience working with dashboards or reporting tools
To apply email your resume and cover letter to jmccauley@collegiatesmg.com