JERSEY PATCH VALUATION
VALUATION OF TEAM, SCHOOL, AND CONFERENCE JERSEY PATCHES THROUGH DATA-DRIVEN ANALYSIS
With NCAA approval of jersey patch sponsorships widely anticipated in Summer 2026, schools and conferences have a limited window to proactively define pricing, packaging, and partner strategy before the market opens. CSMG’s Jersey Patch Valuation service helps athletic departments and conferences enter this next phase with a clear, defensible understanding of patch value—grounded in exposure across onsite, broadcast, streaming, social, photography, and year-round content usage.
Our methodology applies the same disciplined, market-tested framework used at the professional level—where jersey patches are evaluated as premium, long-term commercial entitlements rather than single placements.
Rather than reacting once approval is finalized, our approach enables clients to move quickly, set market-aligned pricing, and engage priority partners with confidence.
What We Deliver
Patch-specific inventory definition aligned with expected NCAA guidelines (sport-by-sport, uniform usage, home/away scenarios)
Exposure and impression modeling across onsite, linear, streaming, highlights, social, and digital channels
Market-based valuation using CPM benchmarks and peer comparisons from professional and emerging leagues
Social and content value analysis tied to game-day and season-long usage
Packaging strategy connecting the patch to supporting sponsorship assets
Sales-ready valuation summaries, pricing guidance, and negotiation support
Our Methodology
CSMG’s approach mirrors how jersey patches are evaluated at the professional level, combining impression-based media valuation, marketplace benchmarking, and structured exposure logic to quantify value under multiple rollout and usage scenarios. All assumptions are clearly documented, with pricing ranges designed to reflect current media realities and anticipated sponsor demand.
Why Act Now
Early valuation allows schools to control pricing before the market sets it
Patch value extends far beyond the uniform and must be modeled holistically
Sponsors expect rigor, comparables, and clear assumptions
Preparation shortens sales cycles and strengthens negotiating leverage
INTERESTED IN UNDERSTANDING THE TRUE VALUE OF YOUR JERSEY PATCHES?
Contact us to discuss timelines, data needs, and next steps.
Frequently Asked Questions
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Jersey patch valuation measures the commercial value of a uniform sponsorship by modeling exposure across broadcast, streaming, social, digital content, photography, and year-round brand usage.
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They are valued using impression-based modeling and market benchmarks, incorporating viewership, attendance, exposure frequency, content usage, and CPMs.
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Professional teams treat jersey patches as premium, long-term entitlements, measuring value across live games, highlights, social content, photography, merchandise, and year-round usage.
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Early valuation helps schools set informed pricing, avoid underpricing premium inventory, and enter partner discussions with confidence.
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College jersey patches are expected to follow a similar framework to professional sports, adjusted for sport, conference, and media distribution.
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Key metrics include impressions, viewership, attendance, exposure duration and frequency, content cadence, and CPM benchmarks.
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No. Jersey patches function as broader commercial entitlements, extending beyond live games into content, photography, merchandise, and storytelling.
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An independent third party with experience in sponsorship valuation, media analytics, and market benchmarking ensures credible pricing.