OPTIMATCH
SCHEDULING ANALYTICS
SMARTER SCHEDULING, STRONGER MATCHUPS, AND CLEARER PROJECTIONS— POWERED BY DATA
Optimatch is CSMG’s scheduling and matchup intelligence platform designed to help sports properties improve event performance through data-informed decision making. We provide partners with clear, actionable insights into how potential matchups and schedule options may impact visibility, attendance, and overall event value.
Optimatch supports team scheduling (both home and away), single events, tournaments, leagues, conferences, and bowl games — offering guidance that enhances both competitive balance and commercial outcomes.
In this challenging year of college athletics, Optimatch can help position a team’s attractiveness for buy games, as well as attracting an improved home schedule.
Optimatch Service Offerings
Viewership & Attendance Projections
High-level forecasts for expected viewership and attendance across matchups and schedule options
Clear performance ranges to support decision making
Insights into projected strengths and risk factors for each scenario
A streamlined projections report you can use with internal teams and partners
Matchup Recommendations
Comparison of multiple matchup scenarios for events, tournaments, and bowls
Ranking of options based on projected overall impact
Guidance that balances competitive quality with commercial performance
A concise recommendations report summarizing optimal matchup(s)
League & Team Scheduling
Full season schedule development balancing competitive goals, travel efficiency, athlete health, and event visibility
Non-conference scheduling support helping teams identify opportunities that strengthen exposure, competitive profile, and institutional priorities
Flexible frameworks adaptable for leagues, tournaments, and multi-team events
Our Methodology
Optimatch evaluates the key factors that influence event performance and uses them to compare matchup and scheduling options. We focus on clarity and practical decision support — delivering straightforward projections, highlighting meaningful differences between scenarios, and providing recommendations aligned with your goals. The result is an easy-to-use framework that helps partners select the matchups and schedule structures most likely to succeed.
Why Scheduling Matters
Scheduling and matchup decisions directly affect how an event performs — influencing viewership, attendance, sponsor value, and operations. Because every property has different priorities, Optimatch adapts to your goals, whether you’re focused on maximizing visibility, driving ticket demand, elevating partner outcomes, or improving schedule balance. The result is a clearer understanding of which options are most likely to support your objectives.
READY TO BUILD SMARTER SCHEDULES AND HIGHER-IMPACT MATCHUPS?
Let’s align your event goals with clear, data-backed guidance.