OPTIMATCH
SCHEDULING ANALYTICS

SMARTER SCHEDULING, STRONGER MATCHUPS, AND CLEARER PROJECTIONS— POWERED BY DATA

Optimatch is CSMG’s scheduling and matchup intelligence platform designed to help properties improve event performance through data-informed decision making. We provide partners with clear, actionable insights into how potential matchups and schedule options may impact visibility, attendance, and overall event value.

Optimatch supports single events, tournaments, leagues, conferences, and bowl games — offering guidance that enhances both competitive balance and commercial outcomes.

Optimatch Service Offerings

Viewership & Attendance Projections

  • High-level forecasts for expected visibility and turnout across matchups and schedule options

  • Clear performance ranges to support decision making

  • Insights into projected strengths and risk factors for each scenario

  • A streamlined projections report you can use with internal teams and partners

Matchup Recommendations

  • Comparison of multiple matchup scenarios for events, tournaments, and bowls

  • Ranking of options based on projected overall impact

  • Guidance that balances competitive quality with commercial performance

  • A concise recommendations report summarizing optimal matchup(s)

Our Methodology

Optimatch evaluates the key factors that influence event performance and uses them to compare matchup and scheduling options. We focus on clarity and practical decision support — delivering straightforward projections, highlighting meaningful differences between scenarios, and providing recommendations aligned with your goals. The result is an easy-to-use framework that helps partners select the matchups and schedule structures most likely to succeed.

Why Scheduling Matters

Scheduling and matchup decisions directly affect how an event performs — influencing viewership, attendance, sponsor value, and operations. Because every property has different priorities, Optimatch adapts to your goals, whether you’re focused on maximizing visibility, driving ticket demand, elevating partner outcomes, or improving schedule balance. The result is a clearer understanding of which options are most likely to support your objectives.

READY TO BUILD SMARTER SCHEDULES AND HIGHER-IMPACT MATCHUPS?

Let’s align your event goals with clear, data-backed guidance.

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