SUBSCRIBER IMPACT ANALYSIS
A CLEAR, DATA-DRIVEN VIEW OF HOW CONTENT DRIVES SUBSCRIPTION GROWTH AND PLATFORM VALUE
CSMG’s Subscriber Impact Analysis helps streaming platforms assess the potential value of new sports properties — and helps conferences, leagues, and events demonstrate their ability to drive subscriber growth in an increasingly competitive media environment, maximizing their rights fee and exposure.
By connecting audience reach, fanbase behavior, and content performance to subscription outcomes, our analysis provides both sides of the marketplace with the clarity they need. Platforms gain insight into the lift and revenue potential of adding new properties, while sports organizations receive a clear narrative to support media negotiations and partner outreach.
What We Deliver
A clear assessment of audience reach across conferences, teams, markets, and digital platforms
Subscriber lift projections based on fanbase size, event visibility, and content engagement
High-level revenue impact estimates aligned with subscription pricing and marketplace norms
Platform fit analysis to show how a property aligns with the goals of streaming partners
Comparative insights that highlight differences across sports, events, schools, and seasons
A concise, sales-ready report designed for use in media negotiations and strategic planning
Our Methodology
We combine audience metrics, digital performance indicators, and marketplace behavior to estimate subscriber growth potential. Our framework focuses on clarity and applicability, helping both platforms and sports properties understand the expected value of a partnership.
Why it Matters
The shift to streaming has created new opportunities — and new questions — for both sports properties and digital platforms. Platforms need a reliable way to understand the subscriber impact of potential content partners, while properties need strong data to show their value in a crowded rights landscape. Subscriber Impact Analysis helps each side evaluate alignment, quantify potential lift, support negotiations, and make informed media strategy decisions.
READY TO EVALUATE SUBSCRIBER IMPACT OR POSITION YOUR PROPERTY IN THE STREAMING MARKETPLACE?
Let’s build a clear, data-backed analysis to support your next partnership conversation.