TRADITIONAL SPONSORSHIP VALUATION
EMPOWERING SMARTER NEGOTIATIONS AND STRONGER PARTNERSHIPS THROUGH DATA-DRIVEN VALUATION
Traditional sponsorship valuation is the foundation of understanding what your assets are truly worth. CSMG’s Data & Analytics team evaluates every onsite, digital, streaming, and media asset through a consistent, data-driven model—giving partners a clear, defensible value for each opportunity. Our approach eliminates guesswork, strengthens negotiation power, and helps properties package, price, and sell their inventory with confidence.
What We Deliver
Comprehensive asset inventory across all sports, venues, digital channels, and media placements
Market-aligned pricing rooted in industry CPM standards and comparable properties
Clear valuation reports outlining asset value, impressions, reach, and pricing recommendations
Insights and recommendations on undervalued, overvalued, and high-growth opportunity areas
Evaluation of your intellectual property (IP) and branded assets to quantify their market value and impact
Packaging and category strategy to support stronger partner conversations
A final valuation report that is concise, defensible, and sales-ready
Our Methodology
CSMG evaluates sponsorship assets using proven industry standards and proprietary analytics. Our model incorporates event attendance, streaming and linear viewership, social reach, impressions per spectator, asset availability, and market CPM data. We combine these inputs with qualitative factors—such as asset visibility, placement quality, and brand relevance—to produce a valuation that is both precise and market-aligned.
Why Accurate Valuation Matters
Without a structured valuation, properties risk underpricing high-value assets or overestimating inventory that won’t convert. CSMG ensures you understand exactly what your signage, digital assets, and media opportunities are worth—so you can confidently package deals, justify pricing, and demonstrate value to partners.
READY TO UNLOCK THE TRUE VALUE OF YOUR ASSETS?
Our team will build a customized, data-backed valuation that strengthens your sponsorship strategy and drives revenue growth.