ESPORTS PROGRAM
ENROLLMENT IMPACT REPORT
EMPOWERING RECRUITMENT, ACADEMIC ALIGNMENT & INSTITUTIONAL IMPACT THROUGH DATA-DRIVEN ANALYSIS
As collegiate esports continue to grow, programs like yours are playing an increasingly important role in how universities attract and engage students. Between competition exposure, campus events, and online visibility, esports have become one of the most effective ways for institutions to reach prospective students — particularly those pursuing STEM, business, and technology disciplines.
Our team at CSMG has developed an Esports Program Enrollment Impact Report that helps schools measure and articulate that influence — connecting esports participation and visibility to student recruitment, academic alignment, and institutional outcomes.
What We Deliver
Deep analysis of how esports contribute to application and retention growth, including new markets and demographics.
Academic profile breakdown of students engaged in esports programs, including representation in STEM and technology-related majors.
Insights into broader institutional benefits—from brand perception to student engagement and campus life.
Detailed assessment of your streaming, facility, and digital-asset footprint, combined with enrollment and academic data.
A final report that is concise, sales-ready and tailored for both program directors and university leadership.
Optional Sponsorship Valuation Add-On
Quantify the full value of your physical and digital esports assets.
Comprehensive valuation of your esports facility (arena, lab, gaming space).
Full assessment of streaming assets (Twitch, YouTube, on-campus broadcasts), including impressions, CCV, and reach.
Packaging and pricing recommendations to unlock sponsorship revenue growth.
Our Methodology
CSMG evaluates your esports program through the metrics that matter most to university leadership:
Who you’re attracting
How engaged and successful these students are
Where your program drives visibility and new market
How esports participation aligns with academic priorities
We convert these insights into a concise, actionable report built for enrollment, admissions, and academic stakeholders.
Why Understanding the Impact of Your Esports Program Matters
Esports Coaches & Program Directors
Esports programs play a powerful role in attracting engaged, academically driven students, but that impact is often hard to quantify.
This report gives coaches and directors clear data to demonstrate how their program supports recruitment, academic alignment, and student retention
Critical for securing resources, strengthening internal positioning, and showcasing the value of esports across campus.
University Leadership
Esports reaches prospective students traditional channels often miss, especially those in high-demand STEM and technology majors.
By analyzing who the program attracts, how these students perform, and the visibility esports creates across key markets, this report provides leadership with a credible, data-backed view of how esports contributes to enrollment strategy, academic priorities, and institutional growth.
READY TO EXPLORE WHAT THIS COULD LOOK LIKE FOR YOUR PROGRAM?
Our team will build a customized, data-backed analysis that strengthens your recruitment strategy and aligns esports with institutional priorities.