Director, National Sales
Full Time - Hybrid - New York Area
Position Summary
CSMG is seeking a highly motivated and experienced Director, National Sales to lead the development and execution of national sponsorship and partnership sales across CSMG’s growing portfolio of sports, esports, media, and entertainment properties.
This role will be responsible for identifying and cultivating national brand relationships, developing strategic partnership opportunities, managing the sales pipeline, and driving revenue across CSMG’s portfolio. The ideal candidate is a proven sales professional with strong relationships across brands, agencies, and the sports and entertainment ecosystem, combined with the ability to develop creative, data-driven partnership solutions.
The Director, National Sales will work closely with CSMG’s Sponsorship Sales, Business Intelligence, Media Rights, and leadership teams to translate CSMG’s assets and audience into compelling commercial opportunities for national brands.
New York/Connecticut Based (Hybrid Position)
Key Responsibilities
National Sales & Business Development
Develop national sponsorships and partnerships across CSMG properties, events, media platforms, and strategic initiatives
Develop and maintain a robust pipeline of prospective national brands, agencies, and commercial partners
Identify new business opportunities through proactive prospecting, networking, industry relationships, and market research
Build relationships with decision-makers across brands, agencies, and marketing organizations
Develop customized partnership opportunities based on brand objectives, target audiences, and business goals
Own the sales process from prospecting and initial outreach through proposal development, negotiation, and close
Understand client objectives and translate them into actionable partnership opportunities
Consistently work toward and achieve individual and team revenue goals
Partnership Strategy & Sales Development
Develop creative sponsorship packages incorporating media, content, events, experiential activations, digital/social assets, and other commercial opportunities
Work with internal and external teams to develop compelling pitch decks, proposals, and partnership presentations
Identify opportunities to package assets across multiple CSMG properties to create larger national partnerships
Stay current on sponsorship trends, brand priorities, category spending, and competitive activity across sports, esports, gaming, entertainment, and media
Sales Operations & Pipeline Management
Maintain accurate and up-to-date sales activity, pipeline, forecasting, and prospect information within CSMG’s CRM
Provide regular reporting on pipeline development, opportunities, revenue projections, and sales activity
Establish clear priorities and next steps for active prospects and opportunities
Work collaboratively with leadership to forecast revenue and identify areas of opportunity
Develop and maintain a disciplined national sales process from prospect identification through close
Qualifications
3+ years of experience in sponsorship sales, sports sales, media sales, advertising, partnerships, or a related commercial role
Proven track record of generating revenue and closing national sponsorship or partnership deals
Strong understanding of the sports, entertainment, media, gaming, and/or esports landscape
Demonstrated ability to independently prospect, develop relationships, negotiate, and close business
Excellent communication, presentation, negotiation, and relationship-building skills
Strong business development mindset with the ability to identify and pursue new opportunities
Highly organized and capable of managing multiple prospects, proposals, and sales cycles simultaneously
Comfortable working in a fast-paced, entrepreneurial environment
Proficiency with CRM systems, Microsoft Office, and presentation software
Willingness to travel for industry meetings, events, conferences, and client engagements
To apply email your resume and cover letter to tconvertino@collegiatesmg.com