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JIM CONNELLY

CHIEF REVENUE OFFICER

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Jim Connelly is an accomplished senior executive and marketing innovator with more than 25 years of success across the sports, entertainment, media, and licensing industries.

Jim leverages his extensive experience to drive industry innovation, business transformation, generate market dominance and recurring revenue streams.

Throughout his career, Jim has held leadership positions at IMG, World Wrestling Entertainment, the National Football League, and Cunard Line.

As Senior VP of Special Projects for IMG, his responsibilities included overseeing the company’s collegiate licensing operations, with retail sales of $4.5 billion for the collegiate market. Before that, Jim spent three years as Senior VP of Global Licensing, Home Entertainment, and Publishing with WWE, where he doubled retail toy sales to more than $250 million annually.

He previously spent more than two decades in senior executive positions with the NFL, where he was instrumental in catapulting the NFL Properties licensing business from $4 million to $250 million in global merchandise sales in less than two years.

Jim holds a Bachelor of Science in Business Administration from Georgetown University and an MBA from The Mason School of Business at the College of William and Mary.