CSMG AND 3ICE PARTNER TO DRIVE SPONSORSHIP AND MEDIA STRATEGY FOR THE 3-ON-3 PROFESSIONAL HOCKEY LEAGUE
Company to provide business intelligence, sponsorship sales, and media advisory. Services for the eight-team, 3-on-3 professional tournament now in its fourth season
STAMFORD, Conn. and PITTSBURGH — August 7, 2026 — CSMG, an integrated sports, entertainment, and media company, has partnered with 3ICE, the 3-on-3 professional ice hockey league now its fourth season, to help accelerate the league’s business across sponsorship sales and media strategy. The relationship includes the full scope of 3ICE's full portfolio, including its professional men's division (3ICE MEN), its youth division (3ICE KIDS), and its international, 8-nation competition (3ICE WORLD CUP).
The work brings together three connected areas of CSMG's expertise. On the business intelligence side, CSMG is conducting a full assessment and valuation of 3ICE's sponsorship assets, benchmarking the property against comparable platforms and identifying opportunities to develop and monetize new ones. The analysis will inform an optimal go-to-market strategy and the development of proprietary content for sponsors and partners.
As a sponsorship sales partner, CSMG is pursuing national and regional brand opportunities for 3ICE, from identifying and prioritizing prospects to developing sales materials, structuring deals, and managing sponsor onboarding, fulfillment, and activation.
On media strategy, CSMG is advising on the distribution of 3ICE content for the 2026 and 2027 seasons and beyond. That includes supporting current media partners, exploring new distribution opportunities, building a multi-year media roadmap, and applying CSMG's analytics tools to evaluate the value of national and local media rights.
“We are thrilled to partner with 3ICE and help shape the future of one of the most innovative new professional properties in hockey,” said Michael Schreck, CEO and co-founder of CSMG. “As a professional property built around this exciting hockey format, 3ICE has a real momentum across professional, youth, and international competitions, and our goal is to bring the full strength of our capabilities to accelerate the growth of its business.”
“Having CSMG’s expertise, relationships and passion driving our business on multiple fronts is going to take us to the next level both here in The U.S. and worldwide,” said 3ICE Founder and CEO, E.J. Johnston.
About CSMG
CSMG (Collegiate Sports Management Group) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports. The company has expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production. We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games. Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem. To learn more, visit us at https://collegiatesmg.com/. About 3ICE 3ICE is a new media company in the shape of a3-on-3 professional ice hockey league.. Based on the 3-on-3, full-sized rink, overtime format, 3ICE is uniquely designed to give fans the speed, skill, and excitement they love 100% of the time. Every game consists of two 8-minute periods with a running clock to keep the end-to-end action moving at an unprecedented pace. No penalties, only penalty shots. No long intermissions or video reviews, just pure skill, creativity, playmaking, and goal scoring in an “overtime all the time” format.
Contacts:
Carmine N. Tiso for CSMG, csmgnews@collegiatesmg.com or 917.453.4296