CSMG AND EXCELSIOR SPORTS & ENTERTAINMENT ANNOUNCE STRATEGIC ALLIANCE TO EXPAND COMMERCIAL OPPORTUNITIES
Partnership will focus on business intelligence, sponsorship, local media, and revenue growth opportunities across professional and collegiate sports
STAMFORD, Conn. – May 21, 2026 – Collegiate Sports Management Group (CSMG), an integrated sports, entertainment and media company, and Excelsior Sports & Entertainment (Excelsior), a sports, entertainment and technology advisory firm, today announced a strategic partnership to expand commercial opportunities across collegiate, professional, national governing bodies, and entertainment properties.
Excelsior will work closely with CSMG to identify, develop, and secure commercial opportunities aligned with CSMG’s business objectives and strategic growth priorities, including Media and Business Intelligence initiatives.
The partnership will focus on evaluating, packaging and selling sponsorship opportunities, including jersey patches, helmet stickers, naming rights, and other emerging commercial assets, as properties across sports and entertainment place greater emphasis on new revenue categories and sponsorship valuation strategies.
The principals at both companies have negotiated and executed hundreds of millions of dollars in sponsorship and commercial agreements, combining extensive market experience with data driven valuation and a practical understanding of marketplace dynamics.
“This strategic partnership is an important step as we continue to expand CSMG’s revenue generating services and bring new commercial opportunities to market,” said Michael Schreck, CEO of CSMG. “Excelsior Sports & Entertainment brings deep relationships, strong business development expertise, and a client first approach that aligns well with how we support our partners and will enable us to unlock new revenue streams.”
Excelsior brings decades of experience advising properties, brands, and organizations on content and sponsorship strategy, commercial development, partnerships, and evolving market opportunities within the sports and entertainment industries.
“CSMG has done impressive work in business intelligence, valuation, and sponsorship strategy,” said Tag Garson, President at Excelsior Sports & Entertainment. “There’s a real opportunity right now for properties to think differently about how they value and commercialize emerging assets. Combining CSMG’s analytics and valuation tools with our experience in partnerships and commercial strategy creates a comprehensive solution to drive revenue growth.”
The partnership builds on CSMG’s growing work in sponsorship strategy and asset valuation, including recent engagements with several Division I athletic programs, ranging from Power 4 schools to mid-majors, to conduct independent, data driven valuations and packaging of jersey patch sponsorship opportunities. Through this work, CSMG has helped schools better understand the exposure, reach, and overall commercial value of emerging sponsorship assets and how to better position them across live events, broadcast, digital, and social platforms.
About CSMG
Collegiate Sports Management Group (CSMG) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports. The company has expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production. We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games. Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem. To learn more, visit us at https://collegiatesmg.com/.
About Excelsior Sports & Entertainment
Excelsior Sports & Entertainment is a leading advisory firm in sports, entertainment, and technology, focused on helping clients achieve and exceed their business goals. The company has worked with many of the top domestic and international sports and entertainment organizations, digital and OTT platforms, as well as several blue-chip brands. With a client-first approach, Excelsior delivers strategic advisory services across all revenue categories, bespoke ideas, and business development solutions designed to create value and enhance awareness. The firm’s team is comprised of experienced professionals with extensive backgrounds across multiple industries and a commitment to delivering quality service and results for its clients. https://excelsior-se.com
Contact:
Carmine N. Tiso for CSMG, csmgnews@collegiatesmg.com or 917.453.4296
David Cooper for Excelsior Sports & Entertainment, david@mvppr.com