CSMG CONTINUES STRATEGIC ORGANIZATIONAL ENHANCEMENTS BY EXPANDING SALES CAPABILITIES
Appointment of Kris McCarthy and alliance with Cadence Solutions Partners strengthens sponsorship sales unit for clients across college and professional sports
STAMFORD, Conn. — September 15, 2026 — CSMG (Collegiate Sports Management Group), an integrated sports, entertainment, and media company committed to advancing traditional sports and esports, today continued a year of strategic organizational enhancements by significantly expanding its sponsorship sales and business development capabilities.
The company has appointed sales leader Kris McCarthy as Vice President of Sponsorship Sales, and has formed a strategic partnership with Cadence Solutions Partners (Cadence), led by sponsorship sales and partnership marketing veteran Jeffrey Doyle.
Both McCarthy and Cadence will provide comprehensive sales services to CSMG’s current and prospective clients, including sales and business development, consulting, research and sales support. They will also work closely with the company’s existing clients, while simultaneously pursuing new business opportunities.
CSMG continues to bolster its organization with a variety of key recent upgrades, including repositioning its senior leadership team, key new hires and promotions across Business Intelligence, OptiMatch and business operations, and a strategic partnership with Excelsior Sports & Entertainment to expand commercial opportunities.
"The addition of Kris and our partnership with Cadence immediately strengthens our sales capabilities across college and professional sports," said Michael Schreck, CEO of CSMG. "With this expanded team, we're able to deepen our work with current clients while pursuing new business across the industry."
Prior to the new role with CSMG, McCarthy has spent nearly two decades at the intersection of professional sports, sponsorship and entrepreneurship. A former professional hockey player, he moved into sales and marketing leadership roles with professional hockey organizations before co-founding FanSaves in 2017. Alongside co-founder Shannon Ferguson, McCarthy has built FanSaves into a leading North American sports technology company serving nearly 200 teams and organizations, leading its sales, business development and strategic growth as co-founder and chief operating officer. He remains active in the sports business community as a hockey coach and business teacher at Ontario Hockey Academy, while also serving as the Chair of the Sports Business Management Program Advisory Committee at Algonquin College.
Cadence Solutions Partners is a sports marketing, media and technology firm specializing in sponsorship consulting, sales and partnership marketing, developing and delivering sponsorship and brand partnership programs for properties, brands and talent across sports and entertainment. The firm is led by co-founder Jeffrey Doyle, who brings more than two decades of experience at the intersection of sponsorship sales, commercial strategy and brand partnerships. Since 2017, Doyle has served as co-founder of Cadence, working with properties, universities and brands, including Georgetown University, Spartan and the Harvard-Yale football game at Fenway Park, on enterprise partnerships and sponsorship strategy. Earlier in his career, he held senior sales roles including executive vice president of global sales at FanCompass and vice president, partner within GroupM’s Entertainment & Sports Partnership consultancy, along with sponsorship and sales leadership positions with the Boston Red Sox, Smartix and Five Star Sports, and has served as an adjunct professor at NYU’s Tisch Institute for Sports Management, Media and Business.
About CSMG
CSMG (Collegiate Sports Management Group) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports. The company has expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production. We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games. Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem. To learn more, visit us at https://collegiatesmg.com/.
Contact:
Carmine N. Tiso for CSMG, csmgnews@collegiatesmg.com or 917.453.4296
