Independent valuation and sales support helped deliver the first jersey patch sponsorship in school history
STAMFORD, Conn. - October 30, 2026 - CSMG (Collegiate Sports Management Group), an integrated sports, entertainment and media company, supported Arizona Athletics and its multimedia rights arm, Arizona Sports Enterprises, on their landmark partnership with auto retailer Carvana. CSMG was involved from the start, conducting an independent, data-driven valuation of the jersey patch asset and working alongside the Arizona Sports Enterprises sales team to bring the deal to market.
The partnership designates Carvana as the exclusive auto retail partner of Arizona Athletics, the official jersey patch partner for Wildcats men’s and women’s basketball, and an official University of Arizona partner. It represents the first jersey patch sponsorship in school history and will extend beyond athletics to create broader connections between Carvana and the University of Arizona.
“Congratulations to Arizona Athletics, Arizona Sports Enterprises and Carvana on this landmark partnership,” said Michael Schreck, Chief Executive Officer of CSMG. “We are thrilled to have been part of this effort from the start. Arizona’s leadership took a disciplined, data-driven approach to this emerging sponsorship category, and the result is a partnership worthy of the program’s national visibility and competitive stature.”
In March, Arizona Athletics and Arizona Sports Enterprises selected CSMG to evaluate the jersey patch asset across the university’s athletic programs. CSMG’s business intelligence division delivered a comprehensive commercial assessment built on proprietary exposure modeling; national broadcast and streaming distribution data; digital and social media reach; scheduling dynamics; postseason visibility; and market comparables. CSMG then supported the Arizona Sports Enterprises sales team throughout the process, helping establish pricing strategy and providing sales collateral.
“CSMG was crucial to the process because their valuation gave us a clear, data-driven understanding of the value of our jersey patch,” said Brian Rooney, General Manager of Arizona Sports Enterprises. “Their insights and ongoing support gave us the confidence to go to market and land a partnership with Carvana that reflects the strength of the Wildcats brand.”
CSMG has partnered with seven Division I athletic programs thus far to conduct independent, data-driven valuations of jersey patch sponsorship opportunities across their athletic departments. Including the University of Arizona, the seven universities include St. Bonaventure University, College of Charleston, New Jersey Institute of Technology, Monmouth University, Mount St. Mary's University, and Stony Brook University. CSMG has also advised Desert Cactus, the fast-growing e-commerce company specializing in officially licensed and custom merchandise, on its groundbreaking jersey patch partnership with DePaul University Athletics, the BIG EAST Conference's first-ever jersey patch sponsorship.
Through CSMG's Business Intelligence division, the company is delivering comprehensive commercial assessments of the jersey patch asset, incorporating proprietary exposure modeling, national broadcast and streaming distribution data, digital and social reach, scheduling dynamics, postseason visibility, and relevant market comparables.
About CSMG
Collegiate Sports Management Group (CSMG) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports. The company has expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production. We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games. Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem. To learn more, visit us at https://collegiatesmg.com/.
Contact:
Carmine N. Tiso for CSMG, csmgnews@collegiatesmg.com or 917.453.4296
