CSMG TO PROVIDE JERSEY PATCH VALUATION SERVICES FOR SEVERAL DIVISION I ATHLETIC PROGRAMS
Following recent Arizona announcement, sports company to provide Charleston, Monmouth, Stony Brook and Mount St. Mary’s with independent, data-driven jersey patch evaluations
STAMFORD, Conn. — March 18, 2026 — Collegiate Sports Management Group (CSMG), an integrated sports, entertainment and media company, today announced partnerships with several prominent college athletic departments, including College of Charleston, Monmouth University, Mount St. Mary’s University, and Stony Brook University, to conduct independent, data-driven valuations of jersey patch sponsorship opportunities across their respective athletic programs.
These relationships follow CSMG recently announced partnership with the University of Arizona Athletics and its multimedia rights arm, Arizona Sports Enterprises, to conduct a comprehensive valuation of its jersey patch opportunity.
“Programs across the country are taking a more strategic approach to evaluating new sponsorship opportunities,” Michael Schreck, chief executive officer of CSMG, said. “Our role is to provide a disciplined, independent assessment that quantifies the exposure, reach and brand impact of jersey patch sponsorships. Institutions are excited to approach the market with a clear understanding of the asset’s value.”
For each of these universities, CSMG’s business intelligence division will deliver comprehensive commercial assessments of the jersey patch asset across each institution’s athletic programs. The analysis incorporates proprietary exposure modeling; national broadcast and streaming distribution data; digital and social media reach; scheduling dynamics; postseason visibility; and relevant market comparables.
As collegiate athletics programs evaluate emerging sponsorship categories, independent valuation has become an increasingly important tool for establishing pricing strategy, partnership structure and long-term market positioning.
CSMG advises institutions, conferences and commercial partners on sponsorship valuation, naming rights strategy, media rights analysis, sponsorship sales, and revenue optimization. Its analytical framework is designed to address the evolving media landscape and expanding commercial ecosystem surrounding collegiate athletics.
About CSMG
Collegiate Sports Management Group (CSMG) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports. The company has expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production. We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games. Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem. To learn more, visit us at https://collegiatesmg.com/.
Contact:
Carmine N. Tiso for CSMG, csmgnews@collegiatesmg.com or 917.453.4296