CSMG PARTNERS WITH ARIZONA ATHLETICS AND ARIZONA SPORTS ENTERPRISES TO CONDUCT JERSEY PATCH VALUATION
Integrated sports company to provide independent, data-driven commercial assessment of the jersey patch asset across the university’s athletic programs
STAMFORD, Conn. — March 5, 2026 — Collegiate Sports Management Group (CSMG), an integrated sports, entertainment and media company, today announced a strategic partnership with Arizona Athletics and its multimedia rights arm, Arizona Sports Enterprises, to conduct an independent, data-driven valuation of its jersey patch sponsorship opportunity.
“We are proud to partner with Arizona Athletics and Arizona Sports Enterprises on this important initiative,” Michael Schreck, chief executive officer of CSMG, said. “Arizona’s leadership is taking a disciplined, data-driven approach to evaluating this emerging sponsorship category. Our role is to quantify the full scope of exposure and brand impact so that any future partnership reflects the program’s national visibility and competitive stature.”
Through this engagement, CSMG’s business intelligence division will deliver a comprehensive commercial assessment of the jersey patch asset across Arizona’s athletic programs. The analysis will incorporate proprietary exposure modeling; national broadcast and streaming distribution data; digital and social media reach; scheduling dynamics; postseason visibility; and relevant market comparables. As collegiate athletics programs evaluate new commercial opportunities, independent valuation has become an increasingly important tool for establishing pricing strategy, partnership structure and long-term market positioning.
“We are pleased to partner with CSMG to ensure a comprehensive and independent evaluation of this opportunity,” Brian Rooney, general manager of Arizona Sports Enterprises, said. “Their expertise in sponsorship valuation and market intelligence will provide the clarity and strategic insight necessary as we assess how this asset fits within our broader commercial strategy.”
CSMG advises institutions, conferences and commercial partners on sponsorship valuation, naming rights strategy, media rights analysis and revenue optimization. Its analytical framework is designed to address the evolving media landscape and expanding commercial ecosystem surrounding collegiate athletics.
About CSMG
Collegiate Sports Management Group (CSMG) is an integrated sports, entertainment, and media company committed to advancing traditional sports and esports. The company has expertise in Media Rights, Analytics, Licensing, Sponsorship Sales, Brand Building, Original Content, and Event Production. We empower sports properties, brands, and video game publishers to succeed at the crossroads of tech, sports, entertainment, and video games. Through innovation, efficiency and execution, CSMG has created transformative opportunities, driving growth in traditional sports while unifying and elevating the scholastic esports ecosystem. To learn more, visit us at https://collegiatesmg.com/.
Contact:
Carmine N. Tiso for CSMG, csmgnews@collegiatesmg.com or 917.453.4296
