Six years ago, CSMG launched the Collegiate Esports Commissioners Cup (CECC) — known as May Madness — to bring a national March Madness–style esports tournament to collegiate sports.

Today, it has become the largest integrated collegiate esports platform in the country, and it's still growing.

After six consecutive years of May Madness, the numbers tell the story:

30,000+ attendees
1B+ impressions
200K+ chat engagements
350,000+ gamers reached across college campuses

But the real story isn't just the numbers — it's what May Madness has become: a place where competition, community, education, content, and career pathways converge. For brands, that means an authentic way to connect early with one of the most influential emerging consumer segments and become part of their passion for the long run.

The event isn't just a championship — it's a pathway, a community, and a growing home for the future of media, entertainment, competition, and commerce.

CECC May Madness has come a long way, and the future is bright. Stay tuned for our 2027 location announcement coming soon!

See the full video below!