CAA Conference-Annual Media Performance Analysis & Advisory

As the CAA Conference’s media advisor, Collegiate Sports Management Group (CSMG) conducts an annual media performance analysis to evaluate viewership trends, platform distribution, and fan engagement across linear and streaming environments.

Each year, we analyze conference-wide broadcast and streaming performance across football, basketball, and Olympic sports, assessing audience reach, engagement drivers, and platform effectiveness to inform media optimization and scheduling strategy.

CSMG then delivers a comprehensive, data-driven advisory framework using multi-platform viewership analysis, fan engagement metrics, and competitive benchmarking to guide annual media planning, rights strategy, and conference-wide growth initiatives.