Collegiate Esports Commissioner’s Cup (CECC)- Annual Sponsorship Valuation & Brand Recaps

Collegiate Sports Management Group (CSMG) owns and operates the Collegiate Esports Commissioner’s Cup (CECC), delivering annual sponsorship valuations and post-event brand performance recaps across its national collegiate esports tournaments, supporting partners including McDonald’s, Army, Cisco, Red Bull, Smoothie King, and Sour Punch.

Each year, we evaluate sponsor exposure across live streams, video-on-demand, co-streamer activations, on-site integrations, and branded content, quantifying audience reach, impressions, engagement, and media value across the full event ecosystem.

CSMG then delivers comprehensive, data-driven sponsorship valuations and brand recaps using a multi-methodology approach inclusive of impressions-based valuation, asset-level performance analysis, and media value benchmarking to guide partner ROI measurement and future sponsorship strategy.