Campbell University- Full Sponsorship Valuation

Campbell University engaged Collegiate Sports Management Group (CSMG) to assess the value of its full sponsorship asset portfolio across athletics, including inventory valuation, asset prioritization, and packaging strategy.

We collaborated with Campbell to evaluate audience reach, media exposure, and on-site visibility across key sports and events, while benchmarking against peer institutions and comparable Division I sponsorship deals.

CSMG then delivered a comprehensive, data-driven sponsorship valuation using a multi-methodology approach inclusive of impressions-based valuation, market comparables, and asset-level analysis to support sales strategy and partner discussions.