College Sports Communicators- Full Sponsorship Valuation

College Sports Communicators engaged Collegiate Sports Management Group (CSMG) to assess the value of its full sponsorship asset portfolio, inclusive of Academic All-America programming, digital platforms, and event-based inventory.

We collaborated with CSC to evaluate audience reach, brand exposure, and asset performance across awards programming, communications channels, and partner integrations, while benchmarking against comparable collegiate organizations and national recognition platforms.

CSMG then delivered a comprehensive, data-driven sponsorship valuation using a multi-methodology approach inclusive of impressions-based valuation, market comparables, and asset-level analysis to support packaging strategy and partner discussions.