The Summit League-Predictive Subscriber Impact Analysis

The Summit League engaged Collegiate Sports Management Group (CSMG) to develop a predictive subscriber impact model evaluating potential media rights scenarios, focused on how varying levels of streaming exclusivity and local linear flexibility could influence fan engagement and subscription growth.

We collaborated with the Summit League to analyze fanbase strength, attendance, social reach, alumni footprint, and DMA coverage, building scenario-based forecasts to assess subscriber behavior, platform migration, and revenue outcomes under multiple rights structures.

CSMG then delivered a comprehensive, data-driven subscriber impact framework using proprietary fanbase indexing, behavioral modeling, and price elasticity assumptions to quantify growth potential and support strategic media rights decision-making.