Stony Brook University-Linear TV Impact Study on Enrollment

Stony Brook University engaged Collegiate Sports Management Group (CSMG) to quantify the impact of local and national linear TV exposure on student interest and college applications, evaluating how athletics visibility translates into measurable enrollment outcomes

We analyzed multi-year broadcast data alongside application trends, demonstrating that increased TV exposure directly correlates with higher website engagement, campus visits, and application volume across both local and national appearances.

CSMG then delivered a comprehensive, data-driven impact analysis using a multi-methodology approach to quantify media-driven enrollment lift, benchmark results against peer institutions, and support Stony Brook’s broader media, marketing, and investment strategy