Eastern Washington University-Naming Rights Valuation

Eastern Washington University engaged Collegiate Sports Management Group (CSMG) to assess the value of naming rights opportunities across its basketball and football facilities, including valuation ranges, term considerations, and asset-specific integration strategy.

We collaborated with Eastern Washington to evaluate attendance, venue visibility, and brand exposure across game-day, broadcast, and digital environments, while benchmarking against peer institutions and comparable collegiate naming rights deals.

CSMG then delivered a comprehensive, data-driven naming rights valuation using a multi-methodology approach, inclusive of audience-based valuation, market comparables, and sport-specific asset analysis to support pricing strategy and partner discussions.