Binghamton University- Naming Rights Valuation

Binghamton University engaged Collegiate Sports Management Group (CSMG) to assess the value of potential naming rights opportunities for its events center, including valuation ranges, term considerations, and brand integration strategy.

We collaborated with Binghamton to evaluate venue visibility, event attendance, and brand exposure across athletics, live events, and digital platforms, while benchmarking against peer institutions and comparable venue naming rights deals.

CSMG then delivered a comprehensive, data-driven naming rights valuation using a multi-methodology approach inclusive of audience-based valuation, market comparables, and asset-level analysis to support pricing strategy and partner discussions.