Horizon League Conference Basketball Tournament-Title Sponsor Post Valuation

The Horizon League engaged Collegiate Sports Management Group (CSMG) to conduct a post-event valuation of Barbasol’s title sponsorship of the Conference Basketball Tournament, assessing delivered media value, on-site exposure, and overall sponsor performance.

We collaborated with the Horizon League to evaluate attendance, broadcast and streaming exposure, and in-venue branding across tournament sessions, while benchmarking results against comparable conference championship sponsorships.

CSMG then delivered a comprehensive, data-driven post-event valuation using a multi-methodology approach inclusive of impressions-based valuation, market comparables, and asset-level analysis to quantify sponsor ROI and inform future partnership strategy.