Springfield College-Naming Rights Valuation & Packaging

Springfield College engaged Collegiate Sports Management Group (CSMG) to assess naming rights opportunities and develop sponsorship packaging across its athletics portfolio, including valuation ranges, asset prioritization, and partner integration strategy.

We collaborated with Springfield College to evaluate attendance, media exposure, and on-site visibility across key facilities and events, while benchmarking against peer institutions and comparable collegiate sponsorship deals.

CSMG then delivered a comprehensive, data-driven naming rights valuation and sponsorship packaging framework using a multi-methodology approach inclusive of audience-based valuation, market comparables, and asset-level analysis to support sales strategy and partner discussions.