Austin Preparatory School- Naming Rights Valuation

Austin Preparatory School engaged Collegiate Sports Management Group (CSMG) to assess the value of naming rights opportunities across its athletic facilities, including valuation ranges, term considerations, and brand integration strategy.

We collaborated with Austin Prep to evaluate attendance, community reach, and brand exposure across athletic events, campus visibility, and digital platforms, while benchmarking against peer independent schools and comparable scholastic naming rights deals.

CSMG then delivered a comprehensive, data-driven naming rights valuation using a multi-methodology approach inclusive of audience-based valuation, market comparables, and asset-level analysis to support pricing strategy and partner discussions.