ANALYTICS AND VALUATION

DATA-DRIVEN SOLUTIONS FOR UNIVERSITIES, CONFERENCES, EVENTS, AND BRANDS

CSMG’s Data & Analytics team supports properties at every level of traditional athletics and esports with advanced valuation, forecasting, and data modeling. From sponsorship valuation to predictive scheduling, naming rights strategy, NIL insights, economic impact reporting, and streaming analytics, our solutions deliver clarity, efficiency, and revenue growth for partners across the sports landscape.

Analytics & Media Industry Insights Blog

DATA & ANALYTICS SERVICES

Traditional Sponsorship Valuation
Economic Impact Reports
Naming Rights Valuation
Subscriber Impact Analysis
Esports Enrollment Impact Report
Optimatch Predictive Scheduling
Value of Sports to University Reports

OUR CLIENTS

Illustration of a stylized orange and white horse with a saddle, running on a black background.
Logo of the Stony Brook SeaWolves featuring a fierce, grey and navy wolf's head with red eyes, with the team name below.
Large stylized number 5 with burgundy, gray, and white colors on a dark background.
Illustration of a muscular statue of a Jewish man with a beard, wearing a helmet and armor, holding a tablet, with a laptop and shield in the background, and the text 'YESHIVA UNIVERSITY MACBEES' below.
The Texas Longhorns logo featuring a blue and white tiger head with the letters 'LSU' below it.
Logo of the National Collegiate Rugby featuring bold blue text and a green swoosh design.
Green shield with white letters 'Ap' in the center
Paper Mill Playhouse logo on a blue background.
Logo of a fierce-looking eagle with dark blue feathers and a gray beak, with the word "MONMOUTH" in bold white letters beneath.
UNCW Seahawks logo featuring an eagle head emblem with the word 'SEAHWKS' below.
Horizon League logo with a curved orange line above the text.
Logo of CXC College Sports Communicators, featuring stylized blue, navy blue, and orange letters 'CXC' and the text 'COLLEGE SPORTS COMMUNICATORS' underneath.
Logo for The Summit League featuring blue and gray text with a stylized mountain peak.
A logo with a large gray letter 'A' featuring a stylized yellow sun with rays emerging from behind it.
A fierce green and black bearcat mascot with claws extended, snarling, for Binghamton University Bears Cats.
Logo of Western Athletic Conference with large stylized letters 'WAC' and underneath 'Western Athletic Conference' text.
Juul logo on a black background.
A stylized logo of a wildcat with a fierce expression, primarily in red, gold, and white colors.
Logo for Head of the Charles Regatta featuring a silhouette of a person rowing a boat.
Logo celebrating 21 years of Major League Baseball's Los Angeles Dodgers Pro Baseball.
Logo for The Mount featuring a stylized mountain peak and bold text.
The logo of the Clasificación de Average de la America (CAA) organization in blue capital letters.
Logo for Disc Golf Pro Tour featuring a stylized disc golf basket and the text "Disc Golf Pro Tour."
United Athletic Conference logo featuring a shield with a star and red and white stripes, with the text 'United Athletic Conference' underneath.
Lamar University logo featuring a red bird head and text in red, black, and white.
Logo of the Pioneer Baseball League, established in 1939, featuring a large letter 'P' in the center.
A stylized logo featuring a black mortar and pestle with an element resembling a butterfly or wings with red and black colors, and an S and W shape integrated into the design.
Logo for the Big Sky Conference featuring stylized mountains and bold text.

Your Trusted Data & Analytics Partner

Choosing CSMG as your Data & Analytics partner means gaining a team committed to accuracy, insight, and long-term success. We understand the unique challenges facing sports properties today — from shifting media landscapes to evolving sponsorship expectations and the rapid growth of esports. Our team brings deep experience and a client-first approach to every engagement, delivering clear, defensible results that support your goals.

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Internship Oportunities

CSMG’s Data & Analytics team offers hands-on internship opportunities for students interested in sports business, media valuation, and data-driven decision making. Interns gain exposure across sponsorship valuation, predictive modeling, market research, and strategic consulting—supporting real projects for schools, conferences, events, and brands.

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